Metro Shoes puts its best foot forward on OOH

30, June, 2016
Starting from the traditional media to ambient outdoor formats have been utilised to endorse their new campaign “FIND YOUR PAIR” by the brand.

Metro Shoes, a national footwear brand create a stir in the footwear market with their new campaign “FIND YOUR PAIR” in Outdoor advertising. Considering the Pan India presence of the home grown brand, OOH happened to be the best suited communication platform for them. Strategically designed and handled by Prime Outdoors, (A Division of Prime Market Reach Pvt. Ltd.), the campaign has been crafted to endorse and to create the awareness about the new footwear collection targeting the masses.

Explaining about the OOH campaign, Metro Shoes team said, “We have been utilising the OOH medium for quite some time to promote our brand and shoe range. Considering the fact that today’s generation spends the maximum time in traveling for work or leisure, outdoor medium helps in tapping the wider audience. The campaign is quite evident in the markets and undoubtedly the catching attention of the audience.”

To be visible across the nation, the campaign has been executed in approx. 9 cities including Metro cities and Tier I cities such as Delhi, Mumbai, Bangalore, Ahmedabad, Chennai etc. Moreover, a rich media mix of formats has been incorporated by the agency to give a wider dimension to the campaign. The media mix includes formats like Bus Shelters, Public Utility, Unipole and Pole Kiosks. Interestingly, the agency has specifically designed the campaign creative according to the outdoor formats utilized for the campaign.

To read more :